Gift giving is a kind of emotional investment, it can shorten the emotional distance between people, facilitate people's communication, communication, consensus, and create a good business opportunity. Reciprocity is the aspect of everlasting etiquette at all times and in all countries, with the development of the times, gifts are given more emotional factors outside.
Since ancient times, China has been a big producer and consumer of gifts. Since the reform and opening up, the "made in China" gifts have begun to kill the international market in large scale. Since the reform and opening up, thanks to China's low labor costs, China's gift industry has also undertaken the task of producing gifts for the world. According to statistics, the main gift countries in foreign countries have 70-80% gift from china.
With the development of e-commerce, online sales of gift industry in China have also increased rapidly. Data show that in 2010, the gift company's online sales totaled 55 billion 200 million yuan, of which 6% came from online sales, generally increasing compared with 2009.
With the financial crisis, the gift industry is gradually reversed from the narrow lack of coordination and mutual sincere elbow state, go division of labor specialization, vertical and horizontal integration of the road, and constantly open up detailed and diverse marketing channels, update the marketing idea. The traditional wholesale, agents need to further perfect and scientific, integrated marketing and other industries combined, as much as possible of the production plant, the advantage of the supplier together, the market share through a wide range of marketing channels occupied. This also gradually make those services in place, high level of service, professional, strong gift companies highlighted.
Gift supplier around the market demand, the product (the intermediary business is "service") to get the market to achieve its commercial value, there is no market, the enterprise has no reason to exist, so the market related information related to the enterprise survival. Using information technology to establish close links with dealers, retailers and even end consumers to shorten the distance between production and sales, to quickly capture market demand changes. The new relationship between the enterprise and the market established by the information technology is a new realm of the speeding development of the gift industry.